The sequential deconstruction and reformation of existing typography and images into personal statements on form and compositional space.
Reorganizing the existing typography and images into new expressive compositions supporting the cereal brand and message.
Extrapolating on my prior discoveries by creating new compositions using surrogate geometric shapes and patterns for typography and images – using the previous solution as a point of departure.
Appropriating new imagery that supports the original messages.
After analyzing my compositions from all previous phases and using my compositional and proportional discoveries to aid in defining spaces, colors, and volumes, I translated my outcomes from the previous phases into a 3D package.